Cilt 6 Sayı 2 (2026): Elegest Elegeş
Makaleler

Akıllı perakendecilik: Kavramsal model önerisi

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  • Dr. Mervenur TARHAN,
  • Dr. Seval Taşer POLAT
Dr. Mervenur TARHAN
Bağımsız Araştırmacı
Dr. Seval Taşer POLAT
Bağımsız Araştırmacı

Yayınlanmış 30.09.2026

Anahtar Kelimeler

  • Akıllı Perakendecilik ,
  • Akıllı Perakendecilik Teknolojileri,
  • Tüketici Davranışları
  • Smart Retailing,
  • Smart Retailing Technologies,
  • Consumer Behavior

Nasıl Atıf Yapılır

Akıllı perakendecilik: Kavramsal model önerisi. (2026). Elegest Elegeş, 6(2), 110-127. https://doi.org/10.64360/eleg.v6i2.94

Telif Hakkı (c) 2026 Dr. Mervenur TARHAN- Dr. Seval Taşer POLAT (Yazar)

Creative Commons License

Bu çalışma Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License ile lisanslanmıştır.

Nasıl Atıf Yapılır

Akıllı perakendecilik: Kavramsal model önerisi. (2026). Elegest Elegeş, 6(2), 110-127. https://doi.org/10.64360/eleg.v6i2.94

Öz

Dijital dönüşümün perakende sektöründeki yansıması olan akıllı perakende teknolojileri (SRT), fiziksel ve dijital dünyaları bütünleştirerek geleneksel alışveriş deneyimini kökten değiştirmektedir. Ancak, bu hızlı pratik dönüşüme ve yüksek potansiyele rağmen, akıllı perakendeciliğin teorik altyapısını, değişkenler arası etkileşimlerini ve tüketici üzerindeki yansımalarını bütüncül bir yaklaşımla ele alan akademik çalışmaların henüz oldukça sınırlı sayıda kaldığı görülmektedir. Bu eksiklikten hareketle mevcut çalışma; akıllı perakendeciliğin çok katmanlı yapısını çözümlemek amacıyla dört temel boyut üzerine inşa edilmiş bütüncül bir kavramsal model önerisi ile birlikte 30 hipotez sunmaktadır. Geliştirilen modelde; 'Teknolojik Bariyerler ve Psikolojik Boyut' değişkenleri SRT kullanımının önündeki bilişsel engelleri tanımlarken, 'Motivasyonel ve Bireysel Faktörler' teknolojik bariyerlerin olumsuz etkilerini hafifleten düzenleyici mekanizmalar olarak modele dahil edilmiştir. Yeni nesil deneyim alanları ve marka değerinde ise metaverse entegrasyonu ile oyunlaştırma stratejileri ele alınırken, etik ve sürdürülebilir boyut ise yeşil pazarlama teknolojileri ile ilişkilendirilmiştir. Önerilen bu kavramsal model ve geliştirilen örnek hipotezler; gelecekte gerçekleştirilecek ampirik araştırmalar ve disiplinler arası çalışmalar için yapılandırılmış bir teorik çerçeve sunmaktadır. Çalışma, akademik katkısının yanı sıra, uygulayıcılar ve pazarlama yöneticileri için de stratejik bir rehber niteliği taşımaktadır.

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