Vol. 6 No. 1 (2026): Elegest Elegeş
Articles

Factors affecting the pricing decisions of food and beverage businesses

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  • Doç. Dr. Seda DERİNALP ÇANAKÇI
Doç. Dr. Seda DERİNALP ÇANAKÇI
Erciyes Üniversitesi

Published 30.03.2026

Keywords

  • Price,,
  • pricing,,
  • consumers,,
  • businesses
  • Fiyat,
  • fiyatlama,
  • tüketiciler,
  • işletmeler

How to Cite

Factors affecting the pricing decisions of food and beverage businesses. (2026). Elegest Elegeş, 6(1), 28-34. https://doi.org/10.64360/eleg.v6i1.81

Copyright (c) 2026 Seda DERİNALP ÇANAKÇI (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Factors affecting the pricing decisions of food and beverage businesses. (2026). Elegest Elegeş, 6(1), 28-34. https://doi.org/10.64360/eleg.v6i1.81

Abstract

When evaluated in terms of consumer behavior patterns, the subjective methods applied by food and beverage businesses in determining menu prices are pricing strategies aimed at marketing and competition. When evaluated in general terms, these methods aim to attract the consumer's attention with the priced products and ensure that the consumer purchases the product. When purchasing a product, consumers evaluate not only the product price but also whether the concepts of quality and value are fair in relation to the price. This is one of the most important factors that managers making pricing decisions must consider. Food and beverage businesses take into account not only consumer perception but also competing products and cost factors in their pricing decisions. This research is a compilation study that evaluates the concept of price from the perspectives of consumers and businesses and identifies the determining factors in the pricing approaches of food and beverage businesses with tourism business licenses.

 

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