Cilt 5 Sayı 1 (2025): Elegest Elegeş
Makaleler

Emlak piyasasında enformasyon ekonomisi ve iletişim kanallarının rolü

Hamza Özçiftçi
İstanbul Üniversitesi-Cerrahpaşa, Sosyal Bilimler Meslek Yüksekokulu
Biyografi
Fettah Turan
İstanbul Üniversitesi-Cerrahpaşa, Sosyal Bilimler Meslek Yüksekokulu
Özlem Gönül
Yeni Yüzyıl Üniversitesi

Yayınlanmış 31.03.2025

Anahtar Kelimeler

  • Real estate market,
  • Information asymmetry,
  • Communication channels
  • Gayrimenkul piyasası,
  • Bilgi asimetrisi,
  • İletişim kanalları

Nasıl Atıf Yapılır

Emlak piyasasında enformasyon ekonomisi ve iletişim kanallarının rolü. (2025). Elegest Elegeş, 5(1), 48-63. https://doi.org/10.64360/vnt62w38

Nasıl Atıf Yapılır

Emlak piyasasında enformasyon ekonomisi ve iletişim kanallarının rolü. (2025). Elegest Elegeş, 5(1), 48-63. https://doi.org/10.64360/vnt62w38

Öz

Bu çalışmada gayrimenkul piyasasında bilgi asimetrisi ve iletişim kanallarının rolü incelenmiştir. Değerleme süreçlerinde eksik veya yanıltıcı bilgilendirmenin fiyat dalgalanmalarını ve spekülatif hareketleri tetiklediği görülmüştür. Hem geleneksel aracılar hem de dijital platformlar üzerinden aktarılan bilgilerin kalitesi, yatırımcı güvenini etkilemiş ve piyasada istikrar riskini artırmıştır. Çalışmada literatür incelemesi yöntemi kullanılarak açık veri politikaları, blok zincir teknolojisi ve yapay zekâ destekli değerleme sistemleri gibi yenilikçi çözümlerin bilgi asimetrisini azaltma potansiyeli tartışılmıştır. Elde edilen bulgular, tapu kayıtlarının dijitalleşmesi, bağımsız değerlemenin yaygınlaştırılması ve finansal okuryazarlığın artırılması gibi politika önerilerinin önemini vurgulamıştır. Sonuç olarak, düzenleyici çerçevelerin güçlendirilmesi ve teknolojik yeniliklerin denetlenerek uygulanması, gayrimenkul piyasasında şeffaflığı ve istikrarı artıracak etkili stratejiler olarak değerlendirilmiştir.

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