Vol. 1 No. 1 (2021): Turistika
Makaleler

A research on the relationship of tourism distribution channels and consumers'e-retail preferences

PDF (Turkish)
  • Kenan Güllü,
  • Duran Kuru
Kenan Güllü
Erciyes University, Faculty of Tourism
Duran Kuru
Hitit University, Gazipaşa Mustafa Rahmi Büyükballı Vocational School Social Sciences

Published 31.12.2021

Keywords

  • Tourism,
  • E-Retailing,
  • Online Travel Agencies,
  • Tourism Distribution Channels
  • Turizm,
  • E-Perakendecilik,
  • Çevrimiçi Seyahat Acenteleri,
  • Turizm Dağıtım Kanalları

How to Cite

A research on the relationship of tourism distribution channels and consumers’e-retail preferences. (2021). Elegest Elegeş, 1(1), 15-32. https://doi.org/10.64360/f35k9b18

Copyright (c) 2025 Kenan Güllü- Duran Kuru (Yazar)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

A research on the relationship of tourism distribution channels and consumers’e-retail preferences. (2021). Elegest Elegeş, 1(1), 15-32. https://doi.org/10.64360/f35k9b18

Abstract

In this study, the relationships between consumers' preferences for online transactions and using an online travel agency (OTA) when purchasing holiday packages, overnight accommodation or travel tickets, and consumer characteristics were examined. The main mass of the study consists of consumers aged 18 and over who buy online holiday packages or overnight travel tickets in accommodation facilities in different parts of Turkey. The data of the study were collected from 408 people by survey method with convenience sampling method. Non-parametric Chi- square test was applied to the obtained data. The results of the research showed that there were significant relationships between the demographic characteristics of the participants and their online holiday package, overnight accommodation, online travel ticket purchase, and the use of the hotel's website or online travel agents. In addition, it was found that there was a significant relationship between participants' daily internet use and online holiday package or overnight accommodation and online travel ticket purchases.

PDF (Turkish)

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