Vol. 3 No. 1 (2023): Turistika
Makaleler

The impact of sales promotion strategies implemented by online retailers in virtual environments on consumer purchase decision

PDF (Turkish)
  • Gökçe Kalalı Yıldırım
Gökçe Kalalı Yıldırım
ASPİLSAN Enerji Sanayi ve Ticaret A.Ş.

Published 31.03.2023

Keywords

  • E-Retail,
  • Promotion Strategies,
  • Service Quality
  • E-Perakendecilik,
  • Tutundurma Stratejileri,
  • E-Perakende,
  • Hizmet Kalitesi

How to Cite

The impact of sales promotion strategies implemented by online retailers in virtual environments on consumer purchase decision. (2023). Elegest Elegeş, 3(1), 1-13. https://doi.org/10.64360/p8f8d292

Copyright (c) 2025 Gökçe Kalalı Yıldırım (Yazar)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

The impact of sales promotion strategies implemented by online retailers in virtual environments on consumer purchase decision. (2023). Elegest Elegeş, 3(1), 1-13. https://doi.org/10.64360/p8f8d292

Abstract

Reaching large audiences, speed and convenience in the marketing area the factors that make online platforms very attractive. In this study, the effect of sales promotion strategies applied by online retailers in the virtual area on consumer purchasing behavior was investigated. The aim of the study is to reveal the promotion strategies adopted by e-retailers who working out their marketing activities on the online platforms. Hereby, companies have to adapt to the competitive environment with the intense, and challenging conditions. The data was collected consumers who living in Kayseri and over the 18 ages. The findings was determined that price promotions applied by online retailers in the virtual platforms are effective on consumer perceptions and purchasing decisions. Moreover, informations about the strategies that online retailers should apply for sales promotion activities has been brought to the literature.

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